On 15 November, the Innovative Medicines Initiative (IMI) projects; ROADMAP (focussing on Alzheimer’s disease – AD), Harmony (Hematology) and BigData@Heart (Cardiovascular) met with BD4BO (Big Data for Better Outcomes) in London (UK) to discuss collaborative communication and outreach activities. BD4BO is an umbrella programme aiming to improve health outcomes and healthcare systems in Europe by maximising the potential of Big Data.
The meeting, chaired by Shahid Hanif (Association of the British Pharmaceutical Industry – ABPI), aimed to provide a platform for the projects to update one another on recent and future activities. Further, it enabled discussions on synergetic efforts to engage with common stakeholders.
The representatives for communication activities also discussed the recently launched website, social media plans, best practice of webinars and a potential video amongst others.